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1

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || How Social Media Marketing Efforts Influence Brand Equity Creation and Its Consequences: The Case of Luxury Brands

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 261 KB

english, 2016

2

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 253 KB

english, 2016

3

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 112 KB

english, 2016

4

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 258 KB

english, 2016

5

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || From Customer Engagement to the Customer Journey: Understanding the Drivers of Engagement in B2C and B2B Environments

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 95 KB

english, 2016

6

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Role of Social-Interactive Engagement and Social Identity in the Development of Brand Love Through Facebook Fan Page

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 86 KB

english, 2016

7

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Promoting Nation’s Soft Power: How U.S. and Korea Use Public Diplomacy in Nation Branding in Social Media

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 84 KB

english, 2016

8

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Customer Expectation of Out-of-Stocks in an Omni-Channel Context: A Call for Supply Chain Management Research

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 85 KB

english, 2016

9

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Choosing a Mode of Political Marketing Strategy: Voter or Brand Identity Orientation

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 256 KB

english, 2016

10

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Effect of Brand Communication Style on Brand Engagement in Online Brand-Based Communities

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 256 KB

english, 2016

11

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Compulsive Buying Behavior: Relationship with Impulse Buying and a Proposed Model of Antecedents

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 81 KB

english, 2016

12

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Fashion Impulse Purchasing: The Role of Brand Love, Fashion Involvement and Hedonic Consumption Tendency

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 262 KB

english, 2016

13

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || From Outsourcing to Insourcing Brand Management: How Networking Helps SMEs to Become More Brand-Oriented?

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 263 KB

english, 2016

14

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || How Social Media Works: Using Web Analytics

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 259 KB

english, 2016

15

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || An Investigation on the Role of Disruptive Technology Adoption on New Product Market Performance and Launch Timeliness

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 263 KB

english, 2016

16

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Z[oo]ming in…How Brand Love and Sense of Community: Contribute to the Success of Zumba®

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 281 KB

english, 2016

17

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Creating Passionate Love Through Rational Value: A Moderated Mediation Analysis Considering Identification and Relationship Duration

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 236 KB

english, 2016

18

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Brand Love of Employees: What Is It? How Is It Affected? Does It Drive Employee Brand Behavior?

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 271 KB

english, 2016

19

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Use of Social Media Tools in the Sales Organization: Individual, Organizational, and Customer–Related Antecedents

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 104 KB

english, 2016

20

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || A Review of Brand Love: Conceptual Considerations and Their Relevance for Business

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 280 KB

english, 2016

21

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || From Product-Market Data to Business Intelligence: Marketing Pioneers Who Engaged Their Clients

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 259 KB

english, 2016

22

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || I Want to ‘Share’ This Sexy Ad But My Boss Is Watching: Investigation into Behavior Associated with the Online Multiple Audience Problem

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 284 KB

english, 2016

23

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Cool, Social Media, and Marketing Communications Strategy: An Anarchy-Network Logic of Value Creation

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 252 KB

english, 2016

24

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Leveraging Synesthesia for Novel Idea Generation

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 259 KB

english, 2016

25

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 274 KB

english, 2016

26

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Service Failures as Value Co-destruction Moments

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 260 KB

english, 2016

27

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Cross-Cultural Issues in Sales Behavior Research

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 302 KB

english, 2016

28

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Videos for Marketing and Patient Education on Chinese Hospitals’ Web Sites

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 202 KB

english, 2016

29

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Chutzpah and Its Linkage to Marketing Innovation, and Performance

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 260 KB

english, 2016

30

Timing in quantum measurements of position and momentum

Bußhardt, Michael, Freyberger, Matthias

Journal:

Physical Review A

Year:

2010

Language:

english

File:

PDF, 295 KB

english, 2010

31

Decoherent dynamics of two nonclassically correlated particles

Bußhardt, Michael, Freyberger, Matthias

Journal:

Physical Review A

Year:

2007

Language:

english

File:

PDF, 442 KB

english, 2007

32

A Preliminary Investigation of Cognitive Late Effects and the Impact of Disease Versus Treatment Among Pediatric Brain Tumor Patients

Taylor, Lloyd A., Reeves, Cara, McCart, Michael R., Bushardt, Reamer L., Jensen, Scott A., Elkin, T. David, Borntrager, Cameo, Brown, Ronald T., Simpson, Kit, Boll, Thomas

Journal:

Children's Health Care

Year:

2007

Language:

english

File:

PDF, 154 KB

english, 2007

33

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ||

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 50.33 MB

english, 2016

34

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Impact of Face and Self-construal on SST and Interpersonal Service Orientations

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 296 KB

english, 2016

35

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Consumers’ Role in Value Co-creation Through Participation and Knowledge: A Healthcare Perspective

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 251 KB

english, 2016

36

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Paying More for Victoria than Tonya: The Moderating Effect of Brand Anthropomorphism on Phonetic Symbolism

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 82 KB

english, 2016

37

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 380 KB

english, 2016

38

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Scientometric Analysis of Marketing Theoreticians

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 263 KB

english, 2016

39

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Emotional Capital: The Missing Link Between Social Media Usage and Customer Relationship Performance

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 262 KB

english, 2016

40

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Examining the Role of Employee-Brand Value Congruence in Internal Brand Management

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 87 KB

english, 2016

41

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Investigating Overall Restaurant Image: Generalizing the Triggering Mechanism to Multiple Casual Sit Down Restaurants

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 114 KB

english, 2016

42

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Extended Stakeholder Orientation: Influence on Innovation and Firm Performance

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 263 KB

english, 2016

43

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Effect of Brand Crisis on Consumer’s Response: The Moderating Roles of Brand Associations and Brand-Customer Relationship Strength

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 84 KB

english, 2016

44

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Towards the Re-conceptualisation and Measurement of Services Brand Identity

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 109 KB

english, 2016

45

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Internal Marketing, Retail Employee Commitment, and Employee Response to Retail Theft: An Exploration

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 107 KB

english, 2016

46

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Impacts of Brand Cohesiveness and Similarity in Feedback Extension Effects

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 259 KB

english, 2016

47

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 255 KB

english, 2016

48

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 261 KB

english, 2016

49

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Social Media and Customer Engagement: Dyadic Word-of-Mouth

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 260 KB

english, 2016

50

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || A Meta-Analysis on Export Promotion Programs: New Outcomes

Obal, Michael W., Krey, Nina, Bushardt, Christian

Year:

2016

Language:

english

File:

PDF, 47 KB

english, 2016

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